register with audiences / Shed Productions

Goal

• To plan a media campaign to promote the acquisition of rival company Ricochet

Work

• Highlight the strength of Shed Productions as it acquired Ricochet Productions
• Target 3 different audiences investors, broadcasters and the competition
• Business press expected to report acquisition the challenge was to extend coverage onto consumer pages
• Used TV brands from each production company to create a main ‘iconic’ image

Results

• Blanket coverage in broadsheets and tabloids – including Financial Times
• The image created often dominated a quarter page in publications
• The Sun used the image alongside several other publications

Feedback

“She has done an excellent job in helping us building Shed's reputation in the UK and in the US. I couldn't recommend her highly enough. She has a great relationship with the UK media which has allowed her to shape our PR image intelligently."

Eileen Gallagher, CEO Shed Media"

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